Master's in Business Administration in Marketing features a dynamic, flexible curriculum that has been structured to adapt and keep current with emerging and changing marketing trends. Courses are designed to provide students with the knowledge, skills and experience-based education necessary to seek managerial positions in marketing, marketing management, research and strategic planning. The degree combines the management background of an executive MBA with specialized training in marketing.

Concentration courses include:

• International Marketing. A course structured on the background necessary to make marketing decisions at the international level, including examinations of forces exerted by institutions, culture, politics, law, and environment in respect to global marketing activities.
• Research Methods in Marketing. A systematic approach to the structure, implementation and analysis of marketing research for purposes of decision making. This includes an emphasis on a customer's wants and needs as they pertain to developing promotional campaigns, new products and improving customer service efforts.

Master of Business Administration with a specialization in Marketing. Our online MBA specialization in marketing is designed to expand your knowledge in areas such as consumer behavior, international marketing, and market research. You will acquire the strategic perspective required to interact effectively with your peers and senior management in the broader organization.